Thursday 27 December 2007

Shopping: The New British Religion



It’s December, 26th. Boxing day in early nineteenth century Britain. Boxes of presents and food are being passed from lords to servants, and priests in churches are opening Christmas (charity) boxes to distribute their contents between the poor and needy.

Take a time leap of 200 years, and embrace the Boxing Day mayhem of 21st century Britain; it is centered round the new worshiped Trinity; shop, shop, shop!

Queues and queues of people are filling the streets; the shops; fighting their way to grab the best bargain on a (Wii)game, a (NEXT) blouse or that (ARGOS) HD TV.

The January sales they call it, it’s January blues for me! As if people haven’t spent their last penny on Christmas gifts already, they’re tempted now to drain their credit accounts even more with what may look like a good bargain.

Shopping is being enrooted in the British culture by a capitalist corporate society, where it is practiced as a religion that heals the soul for which the term “retail therapy” is widely used!
You’re just back from the shops after maneuvering half an hour of allocating a parking space, two hours struggling to find what you need in the labyrinth of the supermarket isles, and another half an hour at the till. You turn on the Telly, and yet again, more shopping: a woman is advising on how to get the best bargain for your winter wardrobe, well, give me a break! Even the children programs are interrupted every 15 minutes to present adverts for endless demands and shopping lists!

Can shopping really feed the souls of the British, is it therapeutical as they claim? Can one never have enough Play Station games? Nike trainers? Football teamwear?

The problem with the British society today, as with most of other nations, really, is the new money culture; the material way of thinking, where either you Have or Have not. People are consumed by capitalism after fighting it for many centuries. Where nations like France, fought all means of social discrimination when they announced their revolution in 1789, where no more giving to the rich and taking from the poor is allowed. We are now doing the exact opposite; we are the new slaves of capitalism, where the money power franchises and brands are getting stronger and richer everyday. Thanks to shopping alcoholics who spend and spend more and more, and empower the business mentality to take over, demolishing all the virtues of the dignified society we all wish to enjoy!

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